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    <lastmod>2026-03-30</lastmod>
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      <image:title>Blog - SBR 73: Ticket giveaway for #DMWF London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bigblackdoor.com/blog/sbr72-why-closing-sharps-is-being-honest</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:title>Blog - SBR 72: Why closing Sharp’s is being honest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bigblackdoor.com/blog/sbr71-the-day-coke-became-hard-to-recognise</loc>
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    <lastmod>2026-03-23</lastmod>
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      <image:title>Blog - SBR 71: The day Coke became hard to recognise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bigblackdoor.com/blog/sbr-70-why-heinekens-tube-signage-cuts-through</loc>
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    <lastmod>2026-01-18</lastmod>
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      <image:title>Blog - SBR 70: Why Heineken’s Tube Signage  CutS Through - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bigblackdoor.com/blog/sbr-69-category-entry-points-a-growth-lesson-from-marie-curie</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
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      <image:title>Blog - SBR 69: Category Entry Points: A Growth Lesson from Marie Curie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bigblackdoor.com/blog/sbr-68-big-foods-faux-challenger-battle</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
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      <image:title>Blog - SBR 68: Big Food’s Faux Challenger Battle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-67-this-christmas-even-doritos-smell-of-gingerbread</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
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      <image:title>Blog - SBR 67: This Christmas even Doritos smell of gingerbread - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bigblackdoor.com/blog/sbr-66-what-we-learned-at-digital-marketing-world-forum-new-york</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
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      <image:title>Blog - SBR 66: What we learned at Digital Marketing World Forum, new york - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-66-terrys-goes-beyond-orange-but-should-they</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
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      <image:title>Blog - SBR 66: Terry’s goes beyond orange.  But should they?</image:title>
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    <image:image>
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      <image:title>Blog - SBR 66: Terry’s goes beyond orange.  But should they?</image:title>
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      <image:title>Blog - SBR 66: Terry’s goes beyond orange.  But should they?</image:title>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>Blog - SBR 65: Surprise and delight down the coffee aisle</image:title>
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      <image:title>Blog - SBR 65: Surprise and delight down the coffee aisle</image:title>
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      <image:title>Blog - SBR 65: Surprise and delight down the coffee aisle</image:title>
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      <image:title>Blog - SBR 65: Surprise and delight down the coffee aisle</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - SBR 65: Surprise and delight down the coffee aisle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1760087129828-NOTEDKAY80WAWECLTH1W/465983333_1065545115360822_8844413856989475978_n.jpg</image:loc>
      <image:title>Blog - SBR 65: Surprise and delight down the coffee aisle</image:title>
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    <loc>https://www.bigblackdoor.com/blog/why-simple-marketing-wins</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
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      <image:title>Blog - SBR 64: Why Simplicity Beats Cleverness in Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/comms-strategy-blueprint-hierarchy-planning-messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
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      <image:title>Blog - SBR 63: Comms Strategy Blueprint: Hierarchy, Planning, Messaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/lessons-from-jasons-sourdough-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
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      <image:title>Blog - SBR 62: Lessons from Jason’s Sourdough pack design. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/make-your-packaging-work-harder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/06181ecb-a223-4f75-9d04-db7828fd3ff4/brewdog+brewed+fresh.jpeg</image:loc>
      <image:title>Blog - SBR 61: How to Make Your Packaging Work Harder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bigblackdoor.com/blog/sbr-60-should-you-join-in-with-the-rebranding-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/e95abf1e-cfd1-4289-863a-8de618673091/Alpen_PR-07.jpeg</image:loc>
      <image:title>Blog - SBR 60: Rebranding is on the rise. But should you join in? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/morrisons-marketing-strategy-trumps-price-wars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
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      <image:title>Blog - SBR 59: How Morrison’s marketing strategy trumps price wars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bigblackdoor.com/blog/the-cost-of-safe-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
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      <image:title>Blog - SBR 57: The cost of playing it safe with marketing strategY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bigblackdoor.com/blog/offer-free-national-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
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      <image:title>Blog - SBR 58: A CHANCE FOR SOME FREE national MEDIA! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bigblackdoor.com/blog/sbr-56-pricing-strategy-in-fmcg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/5ad7f5c3-1053-4e7a-b064-ee9a726c9c04/marketig+week.jpg</image:loc>
      <image:title>Blog - SBR 56: Pricing strategy in FMCG: A guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr55-how-to-uncover-breakthrough-npd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
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      <image:title>Blog - SBR 55: How to uncover breakthrough innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/marketing-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-02</lastmod>
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      <image:title>Blog - SBR 54: How to do marketing research on a tight budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bigblackdoor.com/blog/buying-a-horse-and-other-seasonal-packaging-tales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
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      <image:title>Blog - SBR 53: BUYING A HORSE AND OTHER SEASONAL PACKAGING TALES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bigblackdoor.com/blog/brand-tracking-building-on-rock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/6bd0fc24-e496-4cb2-8aa7-81eeb8db3221/house+built+on+sand.jpg</image:loc>
      <image:title>Blog - SBR 52: Brand Tracking - Building on SOLID GROUND - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bigblackdoor.com/blog/the-secret-to-strong-client-agency-relationships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/6a1bd970-ddac-4654-b823-8507e7a03133/client+agency+relationship.jpg</image:loc>
      <image:title>Blog - SBR 51: The Secret to Strong Client-Agency Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr50-when-to-redesign-packaging-insights-from-the-frontline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/56ac862f-37a9-4c94-ae39-c2b9fbf40d16/Screenshot%2B2025-01-10%2Bat%2B18.26.17.jpg</image:loc>
      <image:title>Blog - SBR 50: Packaging REDESIGN STRATEGY: Insights from the shelf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/were-at-madupnorth-bag-free-tickets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-12</lastmod>
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    <loc>https://www.bigblackdoor.com/blog/a-lovely-testimonial-for-our-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-01</lastmod>
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    <loc>https://www.bigblackdoor.com/blog/sbr-49-the-5-whys-of-working-with-a-marketing-consultant</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-24</lastmod>
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    <loc>https://www.bigblackdoor.com/blog/sbr-48-your-brand-is-more-than-a-logo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
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      <image:title>Blog - SBR 48: YOUR BRAND IS way MORE THAN A LOGO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.bigblackdoor.com/blog/sbr-47-whats-the-secret-to-a-great-marketing-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/34008348-0deb-4000-a94b-627845e195b1/BBP+%281%29.jpg</image:loc>
      <image:title>Blog - SBR 47: WHAT’S THE SECRET TO A GREAT MARKETING CAMPAIGN? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/42644197-ea35-445c-a5bc-7b8f196d498a/Barry.jpg</image:loc>
      <image:title>Blog - SBR 47: WHAT’S THE SECRET TO A GREAT MARKETING CAMPAIGN? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-46-sweet-snacks-low-in-sugartrick-or-treat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/30607b82-179c-4321-8c52-ad61cda10a54/Zombie-min.jpg</image:loc>
      <image:title>Blog - SBR 46: SWEET SNACKS LOW IN SUGAR….TRICK OR TREAT?! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/799b0c46-843a-432f-b33b-a19c2b8e52af/bear.jpg</image:loc>
      <image:title>Blog - SBR 46: SWEET SNACKS LOW IN SUGAR….TRICK OR TREAT?! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/7f3052f8-baa8-48dd-84bf-d9202591a2b3/kandykitten.jpg</image:loc>
      <image:title>Blog - SBR 46: SWEET SNACKS LOW IN SUGAR….TRICK OR TREAT?! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/what-will-next-weeks-budget-mean-for-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/17ba2f97-c9cc-4e41-8e2b-1a184b19adc6/pexels-allan-fisher-814189725-19338117+%281%29.jpg</image:loc>
      <image:title>Blog - SBR 45: WHAT WILL NEXT WEEK’S BUDGET MEAN FOR MARKETERS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/e62d5f8c-ca24-49a9-bf60-d5585536ac2b/Screenshot+2024-10-11+at+11.14.45.png</image:loc>
      <image:title>Blog - SBR 45: WHAT WILL NEXT WEEK’S BUDGET MEAN FOR MARKETERS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/f8746f47-1ba9-414b-8b93-203cdf45e001/Van+Westendorp+Pricing+Sensitivity+Meter_blue.jpg</image:loc>
      <image:title>Blog - SBR 45: WHAT WILL NEXT WEEK’S BUDGET MEAN FOR MARKETERS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr44-what-this-marketer-learnt-at-the-lunch-show</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/ca8c6c64-bca9-4efb-8810-d7c29aba5ad7/boundless-min-min.jpeg</image:loc>
      <image:title>Blog - SBR 44: WHAT THIS MARKETER LEARNT AT LUNCH! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/e068262e-1f4c-416a-88de-b2c077ecc4af/Mozz-min.jpeg</image:loc>
      <image:title>Blog - SBR 44: WHAT THIS MARKETER LEARNT AT LUNCH! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/0b7fd644-11f3-4040-ac1b-64b1620a392f/Zombie-min.jpeg</image:loc>
      <image:title>Blog - SBR 44: WHAT THIS MARKETER LEARNT AT LUNCH! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/25636a42-ab9d-41e8-8e06-c0d5bf85b2df/grind-min.jpeg</image:loc>
      <image:title>Blog - SBR 44: WHAT THIS MARKETER LEARNT AT LUNCH! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-43-how-to-create-a-one-page-marketing-plan-a-simple-guide-for-small-and-scaling-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/3406c3f1-3fd8-4b68-834b-7ace044d695d/measure+twice+cut+once-min.jpg</image:loc>
      <image:title>Blog - SBR 43: HOW TO CREATE A ONE-PAGE MARKETING PLAN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-42-being-bold-without-the-bullsht-how-to-cut-through-whilst-staying-on-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/97d99a64-3165-4c32-9ff0-82c1bbd9ccb4/IMG_1822-min.jpeg</image:loc>
      <image:title>Blog - SBR 42: BEING BOLD WITHOUT THE BULLSH*T. HOW TO CUT THROUGH. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-41-why-aras-new-lurpak-spread-marks-a-seismic-shift-in-their-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/4b3c3738-4a6a-4fe2-adb1-8e6229e9fb04/332661_uk_plant_based_400g_clean_234043_crop.jpg</image:loc>
      <image:title>Blog - SBR 41: New Lurpak SpreadABLE Marks A SHIFT IN STRATEGY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-36-how-to-know-if-you-have-a-marketing-strategy-sa6ww</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/23371cb2-6709-4732-b79e-dbd2a80d1484/sweat.gif</image:loc>
      <image:title>Blog - SBR 40: How to Make Your Trade Marketing SpenD Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/f88d6488-72fe-40c1-bd75-82695771f01f/easy+to+think.jpg</image:loc>
      <image:title>Blog - SBR 40: How to Make Your Trade Marketing SpenD Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/51a2d0c8-001d-4416-8ec3-2d1d16601b0c/0122-brandbuilding-grafy-1-eng-1-1024x640.jpg</image:loc>
      <image:title>Blog - SBR 40: How to Make Your Trade Marketing SpenD Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/8f3babd0-ca8c-4c33-ad83-c678025e4019/Gareth+Turner+Bread+and+Jam+Trade+Marketing+Spend.jpg</image:loc>
      <image:title>Blog - SBR 40: How to Make Your Trade Marketing SpenD Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/115d59e5-e84e-44ed-8fc0-c33dea29d04c/srp.jpg</image:loc>
      <image:title>Blog - SBR 40: How to Make Your Trade Marketing SpenD Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-39-fancy-some-copywriting-advice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/c359c70c-5b50-40d6-b739-6473733937d1/pexels-coppertist-wu-313365563-15876131.jpg</image:loc>
      <image:title>Blog - SBR 39: FANCY SOME COPYWRITING ADVICE? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-38-fed-up-of-feeling-lonely</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/afa83424-b250-46c1-9db1-57061dff65a0/door+kick.jpg</image:loc>
      <image:title>Blog - SBR 38: FED UP WITH FEELING LONELY? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-36-how-to-know-if-you-have-a-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/9e827b17-6eb4-4ee9-b916-932fda11de82/waste+money-min.jpg</image:loc>
      <image:title>Blog - SBR 37: HOW TO KNOW IF YOU REALLY HAVE A MARKETING STRATEGY? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr36-the-importance-of-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/3a93e7ed-f034-4d11-b0b1-c32071d21cb0/measure+twice+cut+once-min.jpg</image:loc>
      <image:title>Blog - SBR 36: Measure twice, cut once. get your thinking straight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-35-turners-top-trade-marketing-tips-at-bread-amp-jam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/dca0b91a-2572-41a0-8ee0-ec7c0e460da9/bread-and-jam-logo.jpg</image:loc>
      <image:title>Blog - SBR 35: TURNER’S TOP TRADE MARKETING TIPS AT BREAD &amp;amp; JAM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/blog-post-title-two-tbw3y-wa53a-86fsf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/7e75768b-cc40-4ad9-94cd-366e81f90b26/Screenshot%2B2024-06-08%2Bat%2B15.53.08.jpg</image:loc>
      <image:title>Blog - SBR 34: LAURA MORRIS ON THE IMPORTANCE OF INSIGHT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/bedd0578-af47-490d-8898-bd6310af2a81/Milk-Trolley-For-Sainsburys-Supermarket.jpg</image:loc>
      <image:title>Blog - SBR 34: LAURA MORRIS ON THE IMPORTANCE OF INSIGHT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/0f47fe4d-00bd-4ed6-ab36-6e671f760462/20230523+Briefs+and+Briefing.jpg</image:loc>
      <image:title>Blog - SBR 34: LAURA MORRIS ON THE IMPORTANCE OF INSIGHT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-33-free-tickets-to-madfest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/096d0dfb-74e0-4e61-af59-b4120954b101/Gareth%2BTurner%2Bmadfest2.jpg</image:loc>
      <image:title>Blog - SBR 33: bag yourself FREE TICKETS TO MAD//FEST 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/blog-post-title-two-tbw3y-wa53a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/594b0eff-7dbf-42f1-8204-0fb0629a3c87/asian+brand-min.jpg</image:loc>
      <image:title>Blog - SBR 32: A GROWTH STRATEGY FOR ASIAN BRANDS IN THE UK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr-31-a-couple-of-freebies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770377762-MPRDECST3BED67A7ZT82/Screenshot%2B2024-06-01%2Bat%2B16.45.01.png</image:loc>
      <image:title>Blog - SBR 31: A COUPLE OF FREEBIES for our subscribers! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770379233-J51H3DZ9S1LWPK4IGHIK/GLOBAL%2BSPEAKER%2BBANNERS%2B2024%2B%252822%2529.jpg</image:loc>
      <image:title>Blog - SBR 31: A COUPLE OF FREEBIES for our subscribers! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/blog-post-title-four-62pss-ngzkx-pfec6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/660697c9-b4e6-4dca-9c47-bab4fc59d040/17+Percent.jpg</image:loc>
      <image:title>Blog - SBR 30: TOM OLLERTON ON HOW TO MAXIMISE YOUR MEDIA BUDGET - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770392015-97YFUKATWAXBG6F89DJQ/ESOV.gif</image:loc>
      <image:title>Blog - SBR 30: TOM OLLERTON ON HOW TO MAXIMISE YOUR MEDIA BUDGET - Gareth:  That's Excess Share of Voice, isn't it? A brand needs to overspend versus its share of market.  So, if you can find 17% more, that makes it significantly easier!</image:title>
      <image:caption>Tom:  Yes and it’s an average, so across 1000s of campaigns we've run, so sometimes that isn’t the performance improvement, the median value is far more than 17%. For example, when we did the same calculation on bottom of the funnel activity, we increase the value of the conversion media spend by 50% using this technology, on average, increasing the number of sales by 50%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770393632-GU2DEOWG9V8XLHZHM4FH/Screenshot%2B2024-04-16%2Bat%2B09.23.15.png</image:loc>
      <image:title>Blog - SBR 30: TOM OLLERTON ON HOW TO MAXIMISE YOUR MEDIA BUDGET - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr29</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770406775-DUQ5ZBYT7K81HV5YWK1Z/IFE.jpeg</image:loc>
      <image:title>Blog - SBR 29: A MARKETER’S PERSPECTIVE ON IFE 2024 - If you follow my LinkedIn feed you’ll have seen that I was on stage at the IFE at Excel a couple of weeks ago. I took part in a panel discussion with Isabel Lydall and Richard Medley, hosted by the brilliantly provocative Brett Goldhawk. We discussed the 4 killer components to make your brand a success.</image:title>
      <image:caption>But whilst I was there, I took the opportunity to have a good old nosey around the brands that were exhibiting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bigblackdoor.com/blog/sbr28</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770419909-L2NLAYEYVBP8VYJX741N/synergies%2Bof%2Bintegration.jpeg</image:loc>
      <image:title>Blog - SBR 28: HOW TO IMPROVE YOUR ADVERTISING ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/663a62f4d38b4942ca4a7709/1717770421331-O6EDOCBQDUBMX8JWLBG2/image2.jpeg</image:loc>
      <image:title>Blog - SBR 28: HOW TO IMPROVE YOUR ADVERTISING ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - SBR 28: HOW TO IMPROVE YOUR ADVERTISING ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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