ABOUT
We’re Big Black Door, a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better.
FMCG marketing offers a bewildering array of options.
We work with brands of all sizes, from start-up to global behemoth, to create simple, actionable strategies to deliver business growth.
For start-ups and scale-up brands we get you pointed in the right direction - helping founders to make the right decisions from the sometimes bewildering array of marketing choices.
For established teams, we provide a straight-forward, objective second opinion. We cut through the noise of competing priorities to recommend simple, focussed plans based on our blue-chip FMCG training. Our aim is to simplify your plan so your resources are used efficiently and effectively.
We can do this because we have the right blend of training, experience and pragmatism that avoids rookie mistakes.
We’ll make it our mission to simplify your marketing every day.
Our founder, Gareth Turner, is the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation’s favourite cereal. He has over 25 years’ experience working within food and drink and has also had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, and Arla in local and global roles.
Career highlights (so far) include buying a racehorse for John Smith’s, new product launches like Bulmers fruit ciders and the partnership between the FA senior men’s and women’s teams and Weetabix. In 2021 Gareth’s team unleashed the multi award winning “Beanz on Bix” on the world and broke the internet in the process.
Since leaving Weetabix, Gareth has worked with household name brand teams like Coop, Birdseye (Nomad Foods) and Kingsmill (Allied Bakeries) to mentor their marketing leaders. He has also worked with scale-up, challenger brands like Mighty Drinks and Spoon Cereals to bring structure to and improve their marketing, and is a Non-Executive Director for Route, a media agency based in Newcastle.
OUR VALUES
POSITIVITY
We are at our best when we see opportunity rather than problems. We adopt a “yes, if…” approach.
STRAIGHT-FORWARD
You know where you stand with us. We are happy sharing our vulnerabilities and limitations. It is not a sign of weakness.
LEGACY
We leave our clients in a better position for the long term.
We want to have a long lasting positive impact on your business.