FROM BRIEF TO INSIGHT IN 5 DAYS

THE PROBLEM:

Growing brand Bold Bean Co. wanted to expand their range. They needed direction on which concept appealed to consumers to develop further.

They didn't have big bucks to spend nor the time to wait twiddling their thumbs to make decisions.

We said "hold our fork...”

THE SOLUTION:

Monday: Briefing call, agreed objectives

Tuesday:  Finalised concepts for testing and began recruitment

Wednesday: Started online qualitative research with 15 participants to understand what they thought of 3 concepts

Thursday: Analysed results to uncover key insights

Friday: Debrief which included our key takeouts, insights (incl quotes & supporting video) and recommendations. 

THE RESULTS:

We were able to give Bold Bean Co. clear direction on which concept appealed most to consumers along with some clear feedback to take into the next stage of development. No more second-guessing.

"Wow, what an incredible experience that was. You guys were SO speedy and have given us some really amazing insights. Thank you.”

Amelia Christie-Miller, Founder of Bold Bean Co.