SBR 73: Ticket giveaway for #DMWF London
Why good events matter more than ever in social and community marketing
I’m hosting the Social Media & Community Marketing stage at DMWF London in May. I also host this stage in New York, and having seen some of these speakers there already, I can say this with confidence: it will be a very good day.
There is no shortage of frameworks, hot takes, playbooks, trend decks or people telling marketers to do more. More channels. More creators. More formats. More posting. More reporting. More activity.
What is in much shorter supply is clarity.
That was the real value of the New York event for me. Yes, the speaker line-up was strong. Yes, the crowd was smart. But the bigger benefit was simpler than that. It gave people space to step back from the daily churn and hear how good brand-side teams are actually setting themselves up for success.
Not in theory. In practice.
A lot of teams are busy. A lot are producing work. A lot are reporting movement. But activity has a way of disguising weak thinking. You can have a full content calendar, a packed agency roster and a healthy testing plan and still be unclear on the fundamentals. The best conference sessions do not just give you more to add to the list. They help you make better decisions upstream of the list.
That is especially useful for brand-side marketers right now. Most are operating with real constraints. Less time than they need. Less budget than they want. More pressure to show momentum. More scrutiny over what is working. In that environment, the temptation is to keep moving. Keep feeding channels. Keep responding. Keep shipping.
But often the smarter move is to pause long enough to think properly.
That is why I rate events like this when they are done well. They sharpen judgement. They help you spot where the market is getting distracted. They give you better language for problems teams are already wrestling with internally.
So if you’re coming to DMWF London, I think you’ll get a lot from this stage. Good speakers. Good crowd. Good chance to hear from people who are close enough to the work to be useful, and senior enough to have a point of view worth hearing.
As a speaker, I’ve also got a couple of comp tickets for brand-side marketers. If you’re client-side and would like to come along, send me a message on LinkedIn. If we’re not connected already, send a connection request and a note.
I’ll make sure the tickets go to good people.