The Big Black Door blog

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Vicky Murray Vicky Murray

SBR 52: Brand Tracking - Building on SOLID GROUND

Launching a brand is one thing. Knowing if it’s actually working is another. Too often, businesses put products or campaigns into the world and hope for the best—only to realise too late that their brand awareness isn’t growing, their message isn’t landing, or competitors are gaining ground.

But brand growth isn’t about luck. It’s about formulating a strategy, measuring progress, spotting what’s working (and what’s not), and making data-driven decisions. And contrary to popular belief, you don’t need a massive budget to do it effectively.

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