Gareth Turner, is the founder of Big Black Door, a marketing strategy consultancy. He’s the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation’s favourite cereal and has over 25 years’ experience working within food and drink having had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, and Arla in local and global roles.

Career highlights (so far) include buying a racehorse for John Smith’s, new product launches like Bulmers fruit ciders and the partnership between the FA senior men’s and women’s teams and Weetabix.   In 2021 Gareth’s team unleashed the multi award winning “Beanz on Bix” on the world and broke the internet in the process.

Since establishing Big Black Door Gareth has helped many food and drink FMCG brands get their marketing strategy sorted. He’s worked with Spoon Cereals, Mighty Drinks, The Sauce Shop, Little Freddie and Jackson’s Bakery to develop brand positioning to unlock growth, and Fentimans to develop a trade marketing strategy to win in grocery. Gareth is also a Non-Executive Director for Route, a media agency based in Newcastle.

Gareth is a regular guest on podcasts, and has spoken at numerous events including MAD//Fest, Digitial Marketing World Forum, Prolific North and the Marketing Meetup as both a keynote speaker and panel guest. He is also a regular contributor to marketing titles including Marketing Week.