FENTIMANS PUTS THE FIZZ INTO SHOPPER GROWTH

THE CHALLENGE: Fentimans needed to grow shopper numbers without losing the premium cues that made it distinctive. The job was to increase trial without making the brand feel ordinary.

WHAT WE DID: We sharpened the shopper plan across in-store and online, clarifying how to bring taste, quality and botanical brewing to life in the moments most likely to drive discovery and purchase.

SO WHAT? Premium brands grow when they become easier to find and easier to buy, without losing what makes them special