THE SWEET SPOT FOR RETAIL GROWTH

THE CHALLENGE: Lottie Shaw’s (part of the Jackson’s group) wanted to expand into new retail channels without damaging the channels that were working well. Growth needed discipline, not just distribution.

WHAT WE DID: We defined the right range, formats, pricing and channel roles so the brand could show up differently where needed, unlock new listings and grow without creating channel conflict.

SO WHAT? Smart growth comes from being clear on what each channel needs from your brand.