Prepmate finds more than a meal kit

THE CHALLENGE: The Scottish Pantry Network’s brand Prepmate had built an impressive range of services to help families eat better. But each part of the organisation was telling a slightly different story.

The team needed clarity on where future growth would come from, which audiences to prioritise, and how to communicate the offer in a way that felt coherent, compelling and commercially useful.

WHAT WE DID: We combined our AI-powered market audit framework with coaching and facilitated workshops to help the team rapidly assess their market, audience and growth opportunities. The breakthrough came when we reframed Prepmate as more than a meal-kit provider. Its strongest opportunity was as a funded behaviour-change intervention for NHS, public health, local government and early-years programmes.

SO WHAT: This gave Prepmate a clearer growth strategy, sharper positioning and a messaging framework focused on real-world adoption, healthier eating habits and measurable outcomes for families.