Spoon Cereal uses category drivers to taste success

Newcomer Spoon Cereals had elbowed their way onto the shelves of some major retailers. But the challenge was to keep them there and grow their rate of sale. 

Working with a tight budget, we tested a number of options, including in-store sampling, price promotion, FSDUs, and digital advertising.

By finding the right mix of low-cost activities, we grew the rate of sale in the test stores by a sweet 72% more than the control stores.