BBD’S
DOWNLOADABLE MAGIC
Scroll down a bit and you’ll spot all the templates we’ve made available. If you can’t see what you need, get in touch, and if you want any help with the templates there’s a button below to arrange a free 30 minute chat about what it is you’re trying to achieve. Don’t be shy!
But here’s the online session we ran for The Marketing Meetup on brief writing. It’s packed full of tips and a 30 minute Q&A session at the end.
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A MARKETING PLAN THAT STICKS
This workshop revealed what buyers really care about, and how you can build a persuasive plan that not only wins highly prized shelf-space, but gives you a fighting chance of sticking around for the long term.
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SWEAT YOUR TRADE MARKETING
The presentation we made at Bread & Jam 2024 on some of the basics of plannng your trade marketing spend. 1 headline, 4 fundamentals and 8 principles.
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A GUIDE TO BRIEF WRITING
A pdf of the presentation we used for the Marketing Meetup Webinar on 6 tips to help you write a great brief.
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BRIEF TEMPLATE
A skeleton brief template with some instructions. Remember to take your time and FFS collaborate! You know how to get in touch with us if you need help with this.
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BRAND PLANNING TEMPLATES
In this pdf we have a load of useful brand planning templates, including the path to purchase model we discussed in the session. We also have a “jobs to be done” template in here which we have always found useful. Remember though - its not about having a template, it’s what you put in it that counts.
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BRAND TRACKER
We mentioned that you don’t need to spend £100,000s on a brand tracker. It’s possible to get something that’s good enough for most brands for a fraction of the cost. Get in touch if you want to find out how.
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CLIENT AGENCY RELATIONSHIPS
This is the white paper I wrote a couple of years ago into the themes behind the best and worst of client agency relationships.
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BRAND EQUITY CHAIN
Great brand building comes from a strong “logic flow” from product attributes through to creative idea and execution.
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LONG TERM CREATIVE IDEA
A good creative idea should last decades and be used across several campaigns.
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BRAND INTEGRATION
When you come for the project, but stay for the brand, magic happens!
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GLOSSARY OF TERMS
We’ve collated a glossary of marketig terms over the years, feel free to add any that you’ve found over the years, and share the love!
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OLD SPICE
A retro-fitted, hypothetical brief based on the finished work and publicly available case studies.
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RETAILER DECK TEMPLATE
A structure for your brand presentations to FMCG grocery retailers
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NPD CONCEPT TEMPLATE
A skeleton concept template to help you get your ideas “research ready.” There’s also a made up example in there.