This workshop revealed what buyers really care about, and how you can build a persuasive plan that not only wins highly prized shelf-space, but gives you a fighting chance of sticking around for the long term.

The presentation we made at Bread & Jam 2024 on some of the basics of plannng your trade marketing spend. 1 headline, 4 fundamentals and 8 principles.

A pdf of the presentation we used for the Marketing Meetup Webinar on 6 tips to help you write a great brief.

A skeleton brief template with some instructions. Remember to take your time and FFS collaborate! You know how to get in touch with us if you need help with this.

In this pdf we have a load of useful brand planning templates, including the path to purchase model we discussed in the session. We also have a “jobs to be done” template in here which we have always found useful. Remember though - its not about having a template, it’s what you put in it that counts.

We mentioned that you don’t need to spend £100,000s on a brand tracker. It’s possible to get something that’s good enough for most brands for a fraction of the cost. Get in touch if you want to find out how.

This is the white paper I wrote a couple of years ago into the themes behind the best and worst of client agency relationships.

Great brand building comes from a strong “logic flow” from product attributes through to creative idea and execution.

A good creative idea should last decades and be used across several campaigns.

When you come for the project, but stay for the brand, magic happens!

We’ve collated a glossary of marketig terms over the years, feel free to add any that you’ve found over the years, and share the love!

A retro-fitted, hypothetical brief based on the finished work and publicly available case studies.

A structure for your brand presentations to FMCG grocery retailers

A skeleton concept template to help you get your ideas “research ready.” There’s also a made up example in there.