SHOPPER MARKETING HITS THE back of the net for weEtabix

Although Weetabix was still the UK’s favourite cereal, fewer shoppers were buying it and the long-term health of the brand was at risk. 

Improved store visibility was key. So, we teamed up with the FA, and created on pack and in-store promotions that tied up with the (delayed) men’s Euro 2020 footie. 

In-store visibility grew by a whopping 300%, which meant an additional 700k households purchased Weetabix during the six-month promotion.