SUNSWEET IS RIPE FOR GROWTH

THE CHALLENGE: Sunsweet had strong credentials but a tired category image. Prunes were being overlooked, and the brand risked staying stuck with a narrow, ageing audience.

WHAT WE DID: We reframed the role of the brand for today’s consumer, prioritised the best growth audiences and created a clearer route from awareness to purchase.

SO WHAT? Even established categories can grow when you help people see a familiar product differently.